Two inch air filter for winter air conditioner, in black heavy card board frame with decorative grill patterning and oil treated steel wool filler, set of four, Howard Furnace Company, Toronto, circa 1939.<\/p>\n\n\n\n
Features:<\/strong> Decorated and imprinted in silver on black; With self contained user instructions for cleaning and replacing<\/p>\n\n\n\n Technical Significance:<\/strong> From the perspective of the early 21st century it would be difficult to imagine the euphoria with which these technologies were viewed, by those who could afford to dream about the joys and benefits they held for life and life\u2019s ways.<\/p>\n\n\n\n The air filter was front and centre in the promotion of the winter air conditioner technology, an important component of the hyperbola used. What was new was not so much the promise of a warm home for a cold Canadian winter, but filtered, dust free air, circulated through the home at 1000 cubic feet per minute. See sales material by Howard furnace reference below<\/p>\n\n\n\n See also ID # 222 and 223 for companion technologies, targeted on improvements in air quality, humidification for the winter air conditioner in Canada<\/p>\n\n\n\n Industrial Significance:<\/strong> The promise of filtered air would open up a massive market segment in Canada that would continue to grow, part of the promotion for both winter and summer air conditioning equipment, through to the early years of the 21st century.<\/p>","protected":false},"excerpt":{"rendered":" Two inch air filter for winter air conditioner, in black heavy card board frame with decorative grill patterning and oil treated steel wool filler, set of four, Howard Furnace Company, Toronto, circa 1939.<\/p>","protected":false},"author":1,"featured_media":20926,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[209,206],"class_list":["post-20925","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-heating","cpt_portfolio_group-residential"],"yoast_head":"\n
Winter air conditioning was new for the Canadian home, in the late 1930\u2019s. It was for the Canadian consumer, seen as one of the \u201cbig\u2019 technologies of the day, like the radio and the automobile, for it would come to change the lives of people, what they did in the course of the day, the way they lived and went about there lives, as well as their expectations of the comforts, amenities, which life had in store for them<\/p>\n\n\n\n
The Howard Furnace Company of Toronto would be a widely acknowledged Canadian market leader in the field of winter air conditioning in the 1930\u2019s through 50\u2019s, setting industry design and innovative development standards.<\/p>\n\n\n\n